Build Authority That Attracts Clients — Consistently.
At The Authority Forge, we help coaches and consultants turn their expertise into a clear message, a powerful presentation, and a marketing system that brings clients to you.
Clarify Your Message
Build Your Authority System
Grow with Confidence
You Don’t Have a Lead Problem — You Have a Clarity Problem.
Most coaches and consultants are doing all the right things — posting content, networking, even running ads — but still struggle with inconsistent results. The problem isn’t effort; it’s clarity. When your message isn’t clear, your audience hesitates. And in a noisy market, hesitation costs you opportunities, clients, and growth.
MESSAGE CLARITY
Craft a story-driven message that connects, converts, and sticks.
AUTHORITY PLATFORM
Launch the presentations, podcasts, and content that make people trust your voice.
GROWTH ENGINE
Connect everything into a system that attracts leads and grows your business automatically.
I’m Andrew Chesnutt, founder of The Authority Forge.
For nearly two decades, I’ve helped experts, entrepreneurs, and educators take complex ideas and turn them into clear, powerful messages that move people to act.
Along the way, I helped build two 7-figure companies from the ground up — both powered by story-driven presentations and webinars that converted consistently.
I know what it’s like to feel stuck chasing leads, hoping someone finally notices your work.
And I know how to build the system that gets you out of that cycle — for good.
That’s why I created The Authority Forge: to help coaches and consultants grow through clarity, credibility, and consistency.
Clarify Your Message
We start by uncovering the core of your expertise and crafting a story-driven message that instantly connects. This becomes the foundation for every presentation, post, and conversation that follows.
Build Your Webinar
Next, we transform that message into a high-converting, story-based webinar — complete with slides, script, and funnel — so your audience sees your value and books the call.
Launch Your Podcast
Then we expand your reach. We build and launch a professional podcast that positions you as the go-to authority in your niche and keeps your voice in front of your ideal audience every week.
Monitor & Optimize
Your Metrics
Finally, we track performance across every touchpoint — from funnel conversions to listener growth — refining copy, creative, and campaigns so your authority system keeps improving month after month.
Behind Every Successful Brand Is a System That Builds Authority on Purpose.
At The Authority Forge, we help coaches and consultants turn their expertise into a clear, scalable authority system. Our process combines nearly two decades of experience in learning design, storytelling, and marketing strategy to create platforms that attract clients — not chase them.
It starts by clarifying your message so your audience instantly understands your value. From there, we build the assets that amplify that clarity: a story-driven webinar that converts attention into action, a professional podcast that expands your reach, and a connected marketing system that tracks and improves every result.
This isn’t theory — it’s a refined process built from years of helping entrepreneurs and brands grow beyond referrals and guesswork. If you’re ready to elevate your authority and create consistent, measurable growth, The Authority Forge can help you build the system that makes it happen.
Stop struggling. Start Attracting.
What exactly does The Authority Forge do?
We help coaches and consultants build a system that generates leads consistently.
Our flagship offer, Authority Essentials, includes:
- A story-driven webinar that converts attention into booked calls
- A professional podcast that builds your visibility and credibility
- A connected marketing system that runs the entire engine — ad strategy, analytics, and ongoing optimization.
You get clarity, credibility, and consistency — the three elements every scalable business needs.
What’s the investment for Authority Essentials?
The Authority Essentials system is a hybrid done-with-you and done-for-you package:
- $5,000 upfront to build your webinar, podcast, and marketing foundation
- $2,500/month for ongoing management, ad optimization, and content updates
That includes strategy, creative, design, and optimization — essentially everything you need to launch and maintain your authority system.
Are there any additional costs I should expect?
Yes, depending on your goals and budget, you may choose to allocate additional spend for paid ads. Most clients start between $1,000–$3,000 per month in ad spend to drive traffic to their webinar and podcast.
We’ll review all optional expenses (like ad spend or any advanced analytics tools) before you sign off, so there are no surprises — you’ll always know where every dollar is going.
How long does the process take?
From kickoff to launch, most clients complete the Authority Essentials build-out in 4–6 weeks.
After launch, our team manages optimization and scaling month-to-month so you can stay focused on delivery and growth.
How much time will I need to commit each week?
During the build phase (first 4–6 weeks), expect to spend about 2–3 hours per week. Most of that time is spent in short strategy calls, reviewing drafts, and recording your webinar and podcast content.
Once your system is live, the maintenance phase takes roughly 1–2 hours per week, mainly for recording podcast episodes or joining your monthly performance review call.
We handle everything else — design, editing, publishing, ad optimization, and reporting — so your time stays focused on strategy and delivery, not tech.
Do I need to know anything about webinars or podcasts before we start?
Not at all. You bring the expertise — we handle the structure, strategy, and tech.
We’ll guide you through message development, story structure, and delivery so you feel confident from day one.
What if I already have a webinar or podcast?
That’s great — it means you’ve already got a head start.
If you already have a webinar, we’ll review it and revise it to fit our story-driven conversion framework. That ensures your message is clear, your delivery flows naturally, and your offer converts consistently.
If you already have a podcast, we can either take over full production — editing, publishing, and promotion — or simply advise on how to make your existing system perform better within your new authority engine.
Our goal is to make what you already have more effective, not rebuild what’s already working.
What kind of results can I expect?
You’ll walk away with:
A converting webinar that brings leads into your funnel
A professional podcast that builds visibility and authority
A marketing system that consistently tracks, nurtures, and converts your audience
Many clients start seeing consistent lead flow within the first 60–90 days after launch, depending on traffic volume and ad budget.
Who is this best suited for?
Authority Essentials was designed for coaches, consultants, and service providers who already have a proven offer but rely too heavily on referrals or word-of-mouth.
If you’re ready to create consistent, predictable growth without doing more busywork, this is for you.
How quickly will I see a return on my investment?
That depends on your sales cycle and how quickly you begin driving traffic. Most clients start to see meaningful traction — booked calls, new leads, and podcast growth — within the first 8–12 weeks after launch.
As your system gains momentum and data, optimization compounds your results. Our goal is to make your system self-sustaining: one that consistently generates qualified leads and revenue long after the initial setup.
Because every business and offer is different, we’ll review your goals, funnel metrics, and budget upfront so you know exactly what to expect before we start.
Do I need to know anything about webinars or podcasts before we start?
Not at all. You bring the expertise — we handle the structure, strategy, and tech.
We’ll guide you through message development, story structure, and delivery so you feel confident from day one.
What’s my first step?
Join the Authority Building Masterclass — it’s a free, live training that shows you how our system works and how to apply it to your business.
From there, if it’s a fit, we’ll schedule a strategy call to map out your Authority Essentials plan.
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The Authority Forge.
All Rights Reserved.
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